No matter how small or big your business is, you just cannot deny the crucial role played by Google visibility. It is, in fact, everything for a business owner who comprehends what it’s like showing up there. Online visibility is a must-have for every local business, or you would not get what you want for your firm, i.e., traffic or revenue.
Online visibility plays an indispensable role in making or breaking a business. You need to decide on what you want to do to make a huge impact on its success. Whether running a small brick-and-mortar store or an e-commerce website, adopting a robust strategy to build online presence for local business will definitely work to your business’s advantage.
Consumer habits are changing! More and more individuals are switching to the Internet when shopping and discovering businesses in their area. There is no denying the fact that local searches signify local purchases. If you are running a small, local bakery or an independent diner, your target is to grab customers’ attention. Don’t you forget that it can only happen if you appear in Google’s local searches?
So, a question arises, “Are you doing all that you can while you can to put your local business at the top of online searches on Google?
Hang on! If you are lagging somewhere, this blog is for you.
Google has unquestionably taken over the world by storm, being the most popular search engine we know of. A magnificent search engine, such as Google, receives an overwhelming number of 40,000 search queries every second. Or, 3.5 billion searches per day is just another number for this technology giant. And this keeps us aware that individuals look no further than Google when it comes to answering their questions, making purchases, or even finding a local business like yours.
Around 53% of consumers are found online looking to purchase or use something (a product or service) in their local area at least once every month. So, you can easily grasp that plenty of local searches are happening.
Are you not showing up on Google? Odds are that people will have difficulty searching for your local business. As expected, you want to be found online. Unless your firm is searchable, they are far from seeing your local business reviews.
Now, you understand how crucial it is for your local business to show up in Google search. That way, people will know that you exist online. Furthermore, being visible online makes it easier for them when they want your contact information and to read reviews.
If truth be told, 91% of online consumers emphasize reading reviews on the Internet when they search for any specific local business in their area. 84% of the consumers look no further than personal recommendations when searching for a local business.
Without further ado, we will shed some light on how you can improve local business visibility.
You want your potential customers to find you online. Therefore, there are seven ways that you must know about if you want your local business to be listed on Google.
When optimizing your website, you will not fall short of ways. How visitors navigate your website is one of the reasons why it turns out to be a hit. So, you need to adapt certain strategies or follow approaches so you can make your website user-friendly. After all, your ultimate goal is to build online presence for local business.
The navigation must be as simple as possible, and thoughtfully positioning CTAs (calls-to-action) throughout the site will make it easier for them to proceed to the next step. That way, they will feel an urge to take action, i.e., purchasing a product or using a service.
Every consumer nowadays uses a mobile phone. If your website is mobile-friendly, it is key to enhancing how visitors perceive it. They want to feel convenient when it comes to website navigation. Did you know that 60% of mobile traffic occurs because of mobile devices? You need to ensure your website looks stunning, responsive, and user-friendly.
Your website must be found easily on a mobile device. Because you don’t want the user to feel frustrated and switch to your competitor, do you?
Do you know that Google Business Profile, or GBP, is one of the most effective ways to amplify your online presence?
Manage how your business appears in Google Search without hassles when you use Google Business Profile – a unique and free tool from Google. To get the most out of this tool, you must have complete information. Attend to the fact that your business name, address, and other vital details, such as the phone number, website, and business hours, are correct and updated.
Insist on adding photos with no compromise in the quality – snaps of your storefront, products, or services can grab more attention. Reviews are crucial, so ensure you respond to each, good or bad. Encourage happy customers to give positive reviews about your business.
In short, an accurate and well-maintained My Business profile can take online visibility to the next level, making it simpler for potential customers to find you online.
Improving your Search Engine Optimization (SEO) strategy helps you build an online presence for your local business. It includes website and content customization to gain higher ranking in search engine results.
You must focus on researching appropriate keywords. Therefore, using various keyword research tools, including Ahrefs, will be your best bet. That way, it becomes easier for you to recognize and incorporate keywords likely to be used by your potential audience when they search for your offerings (products or services).
Another way is to enhance your content! You must ensure that your content complies with the search plan. It should also consist of appropriate keywords. The next step you cannot afford to miss out on is fine-tuning the structure of your website. A website, equipped with the right structure, makes a user stay longer on the website. Top search engines prefer these websites.
Keeping abreast of the latest trends helps you establish contact with your target audience. It also keeps your content fresh. Focus on the topics trending on social media and industry blogs. Even platforms, such as Google Trends, can work in your favor.
Don’t forget that trends don’t live forever; hence, you must act in no time. However, you must resonate with the actions you take. Following trends won’t make you hop on every bandwagon you come across. It’s about thoughtfully picking the ones, aligning with your audience, and adding value to your content.
For any local business out there, making it to the top of local search rankings is no less of a vital task. And this is where local SEO for business comes into play. Starting with GMB (Google My Business) is a wise move. Utilize the same to identify your location, as it will help top search engines classify your business. According to A recent survey conducted, it shows that around 46% of every search on Google holds local intent.
Targeting local keywords will work to your advantage for various reasons. You know that catering to the local audience is your top priority. You must ensure that keywords are optimized with content focusing on the local area. Secure a backlink from a local website you can rely on without thinking twice. Enhance your visibility on search engines!
Without being on social media, your business means nothing. It does not stand a chance of appearing on Google searches. It may sound surprising to you that half of the population in the world is at your disposal, with around 4.74 billion people having their presence on at least one social media platform.
The fact is undeniable that social media is one of the robust and effective tools for small local businesses. Even multinational conglomerates capitalize extensively on these tools. On average, an individual spends at least 147 minutes every day on these remarkable channels. You are aware of where your customers are located.
Without a doubt, you must be on the social media platforms you deserve, if you want to improve local business visibility. To begin with, pay attention to at least 2 to 3 channels. Doing so will make your efforts work to your advantage.
Having no robust and effective online visibility is like being overshadowed by your competitors in the market. You would even be missing out on those potential customers who could have shaken hands with you and remained loyal. If you want to stay one step ahead in the digital game, improving your online business for your local business is what you must focus on.
Quick Links
